ABOUT US
30 YEARS OF EXCELLENCE IN CLEANING SOLUTIONS
Whiteline Industries Colombo (Pvt) Ltd is a family-owned company established in 1995, with over three decades of experience in the household and cleaning products industry. We began as an importer of household plasticware and glassware in Sri Lanka and transitioned into local manufacturing in 2007 with the launch of our flagship brand, Feather®.
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Today, we manufacture over 300,000 units per month, supplying a wide network of wholesalers, modern trade outlets, and corporate clients across the country. Our portfolio includes more than 75 SKUs, ranging from brooms and brushes to mops, wipers, dustpans, and scourers, making Feather® one of the most trusted cleaning tools brands in Sri Lankan homes.
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We continue to invest in advanced technology, expand our product range, and explore new business opportunities aligned with our core strengths. Our operations are driven by a strong commitment to quality, sustainability, and innovation, ensuring consistent value for our partners and customers.​
OUR BRANDS
At Whiteline, we design cleaning tools for every home and every standard. Our brands reflect our belief that cleanliness should be effortless, effective, and environmentally responsible — whether you’re looking for premium craftsmanship or economic value.
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Feather is our flagship brand, crafted for those who value quality that lasts. Each Feather broom, brush, and mop is made with recycled materials and built for superior durability, ergonomic comfort, and sleek design.
Trusted by households and institutions alike, Feather represents the perfect balance of aesthetics, performance, and professional-grade quality.
KleenFIX
KleenFix was created with a purpose — to make cleaning tools accessible to everyone. Designed to meet the everyday needs of underserved communities across Sri Lanka, KleenFix offers dependable, affordable products without compromising reliability.
By bridging the gap between affordability and function, KleenFix helps uplift standards of cleanliness and comfort across the nation.
Ministry of Industries
EXPORT
DEVELOPMENT
BOARD
SRI LANKA
OUR LEGACY OF
EXCELLENCE
30+
Years of Experience
6000+
Stockists
3.6 million
Units Produced
per year
125+
Employees
30,000+
Orders Fulfilled per year
18+
Logistics Fleet
200+ tons
Recycled Material
per year
4
Export Regions
OUR CUSTOMERS
TRUSTED BY LEADING BRANDS
We are proud to be the trusted choice of leading organisations across Sri Lanka. Our products serve some of the country’s most respected names in the hospitality, healthcare, and corporate sectors who value excellence, consistency, and sustainability.
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Each partnership reflects our commitment to quality craftsmanship and dependable performance.
OUR PLANET
At Whiteline, we believe every tool we make should leave a positive footprint—on homes and the earth. That’s why our signature Feather® brooms and brushes are crafted from recycled PET plastic, diverting hard-to-reuse household waste and giving it a new life.​
Each year, we rescue the equivalent of 13 million PET bottles—roughly 220 tons of plastic—and transform them into high-quality cleaning tools used in homes and workplaces. By doing so we are actively:
Keeping plastic out of landfills & oceans
Reducing demand for virgin plastic
Supporting a circular economy
Minimising our carbon footprint
Why It Matters
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Plastic production is rising fast, yet recycling is still falling short. Less than 10 % of all plastic waste is recycled globally. By converting post-consumer PET bottles into premium cleaning tools, we’re doing more than reducing waste—we’re re-imagining it. That’s our promise: to deliver premium, high-performance cleaning tools that also uphold environmental responsibility.​​
Contact US
Export Inquiries
​+94 777307482​
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Corporate Partnerships
+94 777307482
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General Sales
+94 112344821
Head Office
No. 169 New Moor Street
Colombo 12, Sri Lanka 01200​
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Factory
No. 89 Maguruwila Road,
Gonawala, Kelaniya, Sri Lanka 11600
Operating Hours
Mon - Fri : 9 A.M. - 5 P.M.
Sat - Sun : Closed
